Christian Sánchez or “Tin”, as he’s been known for over 20 years in the Peruvian and regional advertising market – has had a thriving career building and adding value to brands in each project he has had the chance to be part of.

He started out as Art Director and was considered by the prestigious Lürzer’s Archive magazine one of the best Art Directors in the international market for five consecutive years. 

He was co-creator of one of the most successful Peruvian campaigns in the history of Peruvian advertising, “De Perú para Peru” (From Perú for Peru), better known as “Peru, Nebraska”, which was the launch of Peru’s Country Brand, and he participated in the creation of the first Peruvian campaign to appear in the Super Bowl: “Water” for Colgate.

His achievements include having successfully participated in creative festivals such as The One Show, Ad&d, London Festival, NY Festivals, El Sol, Fiap and Cannes Lions (14 lions).

He has been invited to be part of the jury at international award festivals such as Cannes Lions Festival, Festival el Sol, Ojo de Iberoamérica and Wave, as well as at local festivals such as Premio Ideas, Apap and Dial de Oro. 

He has worked at Promperú (1996-1999), Y&R Peru (1999-2002), Saatchi & Saatchi Peru (2002-2003), Leo Burnett Peru (2003-2007) and VML Peru (2008 to date).

https://lbbonline.com/news/creativity-squared-christian-sanchez-on-why-creativity-is-a-muscle

https://forbes.pe/los-50-mas-creativos-de-peru/2023-12-19/los-50-mas-creativos-de-peru-2023-christian-sanchez