From Peru for Peru / Promperú
Initially designed to raise awareness about Peru's national brand specifically among Peruvians, this campaign unexpectedly went viral globally, garnering significant attention online. As a result, many people outside of Peru now view it as an excellent tourism initiative for the country.
Awards
Cannes 2012: Bronze Lion, Outdoor
Cannes 2012: Bronze Lion, PR
Effie 2012: Grand Prix
Effie 2012: Gold
One Show Entertainment 2012: Merit Award
El Sol 2012: Grand Prix, Promo
El Sol 2012: Gold, Promo
El Sol 2012: Gold, Film
El Sol 2012: Gold, Integrated
El Sol 2012: Gold, PR
El Sol 2012: Silver, Digital
FIAP 2012: Grand Prix, TV
FIAP 2012: Grand Prix, Interactive
FIAP 2012: Gold, Film (Products)
FIAP 2012: Gold, Film (Services)
FIAP 2012: Gold, Promo & Direct
FIAP 2012: Gold, On-line
FIAP 2012: Gold, Production Techniques
FIAP 2012: Gold, Press & PR (Institutional Advertising)
FIAP 2012: Silver, Press & PR (Sponsorship and Events)
Webbys 2012: Winner, Travel & Adventure
Webbys 2012: People's Voice Winner, Travel & Adventure
UPC - Business Creativity 2012: Grand Prix
El Ojo 2011: Grand Prix, Content & PR
El Ojo 2011: Gold, Film
El Ojo 2011: Gold, Content
El Ojo 2011: Gold, PR
El Ojo 2011: Silver, Outdoor
El Ojo 2011: Gold, Promo
El Ojo 2011: Bronze, The Third Eye
El Ojo 2011: Bronze, Interactive
El Ojo 2011: Best Peru Film